Most students and parents know that scholarships are an important part of the college financial aid process, but few may really understand how they differ from other types of aid. Unlike grants, loans and work-study programs, scholarships can sometimes be a bit more complex and elusive. Students cannot simply complete the Free Application for Federal Student Aid (FAFSA) and expect scholarship money to appear magically; it takes a bit more work and creativity to win those coveted awards. Just as every good journalism student knows to include the “who, what, when, where and why” in every article, so too should every college student understand the five W’s of scholarships. In this article, I’ll break down each “W” and give students the keys to finding and winning scholarships!